Shortly after “B.I.T.S” Pinball’s initial release we ended up on “New and Noteworthy” in the iTunes store and on “Hot New Games” in the iPhone App Store. Of course we have no real way of figuring out where our sales came from but we can only assume our boost in sales had to do with this. Don’t get me wrong, being featured by Apple is definitely great for business! We are extremely excited and thankful for being featured and hope to pull it off again in the future.
Based on these statistics the only observation I can make is that getting Apple’s attention is only part of the equation. I can see traditional marketing making a larger impact on sales over time and the fly by night successes disappearing. Of course this may only apply to us and I’m sure there are stories out there that prove the opposite. I think sharing this info can only help others make more educated guesses on how to play the game 
As a side note, the “only” marketing we did was announcing our game on the touchArcade forums (one of the best places to announce your game by far) and requesting reviews from as many iPhone gaming websites as possible. It’s been almost a month since release and not a single review site has reviewed our game (perhaps our game is just that bad?… I don’t thinks so). Those that responded to our review requests where only trying to sell us adverting or wanting us to pay $$$ for an “expedited” review, (except for the iPhoneSlutz: http://iphoneslutz.com/, those ladies are awesome!). It takes a lot to make me nauseous but email responses asking for money to review our game only make me reach for the Pepto.
iTunes link: B.I.T.S Pinball
B.I.T.S Pinball home page: http://www.ballinthesystem.com
B.I.T.S Pinball 
B.I.T.S Pinball Candiballs